01

The Beginning

The beginning was hard for Alex, with a new language to learn, a new culture to acclimate to, and a completely 
different world to interact with, Alex worked hard and improved his craft while working for various flooring 
companies. He saw the hard work, and long hours as an opportunity to learn, to grow and to pick up years of 
expertise. Seattle Dream Floors was started by Alex at a time when there was no scarcity of flooring companies 
and contractors. But hard work pays off, and Alex had the expertise he picked up from various industry craftsmen, and 
it became clear that he needed to start his own flooring company.

02

The Middle

Seattle Dream Floors has been solving flooring challenges and delighting our customers for over 10 years now!
 We operate on the same principles that got Alex to where he is today, and they have become fundamental core
 values that define who we are as a company, what we stand for as a brand, and why we choose to do things
 the way we do them - and this story now shifts to you!

03

The Future

We are committed to serving you, to helping you make better decisions about your floor, and take pride in providing
 a little extra joy that your new floors will provide you every day! We all have our own stories that define who we are,
 and we put together a graphic that summarizes our commitments to you, now and well into the future!